Alcohol Freedom Coaching

You don’t have to hit rock bottom to know something’s not right.

If you're feeling stuck, defeated or just plain over the grind of always trying to “moderate” your drinking, you’re not alone.

The truth is, drinking less isn’t about willpower and pushing through with white knuckles.
It’s about understanding what’s really going on beneath the surface.

After years of trying and failing the hard way I discovered a better path, an easier more logical path.
Now I coach and train from my hard won learning and experience.
Not in theory but real life practice and I share everything I’ve learned to help blokes like you take back control, without fear, fluff or judgment.

Here’s what you’ll get through my coaching and courses:
- A clear picture of how alcohol impacts your body, mind, and motivation
- Tools to deal with stress, cravings, and social pressure. Without the guilt
- Straight-up strategies to shift your mindset and dismantle the beliefs keeping you stuck
- Support from someone who's been there, turned the corner, and knows what works

This isn’t about giving something up, it’s about finally showing up for yourself.
You’ve done life the hard way long enough. Now it’s time to make change that lasts.

My Alcohol story

I learned the hard way so you don’t have to..

My Alcohol Story
Every bloke’s got a story with booze. Mine stretches nearly 50 years, some wild, some messy, most of it soaked in drinking culture, mateship, and eventually quiet desperation.

I’m sharing it not for sympathy, but so maybe you can skip a few of the potholes I hit.

My earliest brush with alcohol was at 9, sneaking leftovers after Mum’s famous neighbourhood bashes. But it kicked off proper in the RAAF when I was 16. Just a bunch of young blokes in training, far from home, trying to be men. We learned to work hard and party harder. Beer wasn’t just beer it was camaraderie, currency, status, escape.

I wore the drinking badge proudly until the side effects started piling up: DUI charge, car crash, motorbike crash, broken ribs, scraped-up limbs, hungover Mondays and plenty of shame masked as the “big night.” Still, I kept ticking boxes husband, dad, instructor, contract trainer but the drinking was always there in the background, waiting for the quiet moments.

Then came the creeping losses: control, energy, memory, clarity. I was topping up my wife’s scotch bottle with water and lying to myself that things were “normal.” Gout, anxiety, 3 a.m. wake-ups and Sunday benders turned into “missing Mondays.” I was building an aeroplane while buzzed and remaking parts later when I was sober enough to see straight.

In 2007, I hit my own version of rock bottom. Not loud. Not dramatic. Just a quiet, worn-out knowing: this has to stop. I tried white-knuckling it. Read the Big Book. AA didn’t feel like my fit.
 I didn’t want the label - Alcoholic. I wanted my life back.

So I went cold turkey. No pub, no life, no laughs for a while. I distracted myself with building my plane. I kept praying and counting days. I told myself: You’re not like them. You can’t drink, ever. It wasn’t easy, and I wasn’t exactly pleasant to live with, but I stuck to it.

It was an emotional roller coaster, many times I felt angry, why me, why am I the one?  But as I later learned all these emotions stemmed from the mistaken belief I was being deprived from a substance that I believed was essential to my existence. 

The years ticked by. I flew the plane I built myself. I felt proud again. And for the first time in forever, I drove through an RBT and felt free, not scared.
That one moment told me I’d crossed a line, and I wasn’t going back.

Later, I’d be tempted again, just one drink, right? Always with the FOMO. But that thought was like termites in the house. Quiet. Persistent. Dangerous.
I stayed the course. For years.

The Slip, The Struggle, The Shift
After nearly nine years sober a friend of mine suddenly passed away from cancer. I was trying to deal with the grief but I didn’t have the tools. Just raw emotion and no clue how to handle it.
So the warring noise in my head got louder. You’re broken. You’ve got a disease. You’ll never be normal. You know a drink would fix this. How could you even think that, you idiot, fool?!

For two weeks it drilled into me until I caved. I hid in my shed, cracked open two tall cans of Stella, and sobbed my heart out.
I thought the sky would suddenly darken, laced with streaks of lightning aimed at me. I mean, all the praying I’d done to stay sober but the only thing that hit me was shame. What had I done?

I kept it from my wife for weeks. Sneaky drinking had begun. Fessing up shattered her. Seven years and nine months sobriety down the drain or so it seemed.


And just like that, Operation Catch-Up kicked off. I was back where I’d left off, same volume, same patterns. I told myself I only drank premium Peroni beer because it tasted better. I justified the stronger beer, more cartons, the earlier drinking starts. I told myself I had it under control. Truth was, booze had front-row seats again and it didn’t come quietly.

Pain under my ribs had me googling cirrhosis. Scary stuff. Tests came back clear, but I knew I was playing with fire. Drinking crept back in Wednesday through Sunday, then more. One carton turned into two. I started calculating how much ethanol I was consuming. Equivalent to more than a bottle and a half of whiskey a week without touching the whiskey! That stopped me in my tracks… briefly.

Drinking bled into everything. Home, holidays, flying my aeroplane-sober(!) but even that joy got washed out. Closing the hangar doors didn’t feel like accomplishment anymore. It felt like a countdown to the first beer.
Just going through the motions.
Life was flattening.
Every day had started to look the same.

The mental fog rolled in thick. Five beers deep, I’d be arguing with myself: Why are you doing this? Why can’t you stop? Then that slick inner voice would slide in Just give in. There’s no hope. You’re too far gone.
But I wasn’t. Not yet.

In January 2021, I told my wife I needed to find the mindset I had in 2007. I started searching. That’s when I found This Naked Mind. The book hit hard. So many “Ohhh, that’s why!” moments on the bus to work. I read it five times. Then I took on the Alcohol Experiment, just to see.

And something shifted. Moderation? No thanks. I’d danced that dance. I didn’t want rules. I wanted freedom, the kind I felt driving through a DUI checkpoint with nothing to hide.
So I stopped. Properly. Fully. And this time, I didn’t count the days - I just lived them.

People say slipping up ruins everything. But my time sober before taught me what mattered: how to get through birthdays, weddings, Christmas, New Years, all of it, without leaning on a drink. Even when it was hard, it was gold.
Now? I don’t miss it. I don’t feel deprived. I’m sharper. Lighter. Grateful. I can honestly say I have no desire for alcohol what so ever.

I recently helped my wife knock out two house renovations back-to-back. That never would’ve happened if I was still drinking. I’d have sat there with a beer, “thinking it through,” while the work waited… and waited.
So what changed? I got the right knowledge. I built real emotion behind it. And I took action. Anyone can. You just need that first spark.. that desire to change.
Everyone’s got a story. Maybe you saw a bit of yourself in mine.

All it takes is one decision.



What my clients have to say

Tony turned my life around. With our weekly sessions I learnt how to stop drinking and how to change my relationship with alcohol. I have a life – a good life. I no longer needed the walking frame and my wife and I have a happy relationship.


R HEARNE
I want to express my deepest gratitude to Tony for his support over these past few months. In just 3 months, I've transformed my relationship with alcohol - going from consuming 1-2 slabs weekly (2-3 drinks nightly and more on weekends) to being completely alcohol-free.
P EVANS
My drinking started as a teenager and has always been a problem for me.
Before I met Tony I was in a dark place with my drinking.

Within a 4 or 5 month period I have managed to kick this nasty habit, with the help of Tony.
I'm feeling better and thinking better for it.
Finally I'm getting my life back.

N DUNN

Words to be inspired by

“The secret to getting ahead is getting started”
MARK TWAIN

Make a start today!

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